Privacy Policy.

Your data is yours. I collect only what I need to coach you well and to run this business honestly. No selling your information. No games. This page explains exactly what I collect, why, and the control you have over it — in plain language, and in line with India's Digital Personal Data Protection Act, 2023 (the "DPDP Act").

1. Who this policy is from

This website and coaching service are operated by Aditya Kumar Upadhyay("I", "me", "we"), a sole proprietor trading under that name and based in Kolkata, West Bengal, India. For the purposes of the DPDP Act, I am the Data Fiduciary— the person who decides why and how your personal data is handled. You are the Data Principal. If you have any question about your data, contact details are at the end of this page.

2. What data I collect

I only collect what you choose to give me through the forms and tools on this site:

• Your name— so I know who I'm speaking with.
• Email address— to send your free resources and coaching updates.
• WhatsApp / phone number— the main way we actually talk and run consultations.
• Age— to make sure guidance is appropriate for you.
• Your main goal (fat loss, muscle gain, energy, confidence, overall lifestyle change).
• Your intake answers— occupation, current lifestyle, exercise routine, what has stopped you until now, and what success looks like for you. You provide these so I can build the right plan.

I also receive limited technical data automatically (see "Cookies and analytics" below), such as your device type, approximate location and how you use the site. Payment card details are handled entirely by my payment processor — I never see or store your full card or bank details.

3. Why I collect it (purposes)

• To deliver the free tools you request (Lifestyle Blueprint, Training Split, calorie estimate).
• To respond to enquiries and run your ₹999 discovery consultation.
• To build and deliver your coaching plan and stay in touch during your program.
• To take and confirm payment for the consultation and any program you choose.
• To send updates, resources and offers you've agreed to receive (you can opt out any time).
• To keep records I'm legally required to keep, and to keep the site secure.

I use your data only for the purpose you gave it for. I do not use your intake answers for advertising.

4. Your consent

When you submit a form on this site, you are giving free, specific, informed and clear consentfor me to use your data for the purpose stated next to that form. A short consent line sits beside every email/phone field so you always know what you're agreeing to before you submit. You can withdraw your consent at any time(see "Your rights"). Withdrawing consent won't affect anything lawfully done before you withdrew it, and it may mean I can no longer provide a service that depends on that data.

5. Who else touches your data (processors)

I use a small number of trusted third-party services (Data Processors) to run this business. They act on my instructions and only for the purposes above:

• Email delivery — Brevo and/or Mailchimp:to store your name and email and send your free resources, welcome emails and updates. [Confirm which provider is live — review]
• Payments — Razorpay: to securely process your ₹999 consultation payment and any program payments. Razorpay handles your card/UPI/bank details directly under its own privacy policy; I receive only a confirmation and basic transaction record.
• Analytics & advertising — Google Analytics 4 and Meta (Facebook) Pixel: to understand how the site is used and measure marketing (see next section).
• Website hosting / infrastructure:[hosting provider — review], which stores the site and data securely.

Some of these providers may process data on servers outside India. Where that happens, it is done in line with the DPDP Act and the provider's own safeguards. [Confirm cross-border transfer basis — review]

6. Cookies and analytics

This site uses cookies and similar technologies:

• Essential cookies— needed for the site to work (e.g. remembering form state). These are always on.
• Analytics — Google Analytics 4 (GA4)— to see which pages help and which don't, so I can improve the site.
• Advertising — Meta Pixel— to measure and, where relevant, show ads to people who might benefit from this coaching.

You can control or block non-essential cookies through your browser settings, and you can opt out of personalised ads via your Google and Meta ad settings. On your first visit, this site shows a small cookie banner. Analytics and advertising cookies stay off until you accept. Decline, and you can still use every page. [review]

7. How long I keep your data

I keep your data only as long as I need it:

• Enquiry / lead-magnet data:until you unsubscribe or ask me to delete it, or after a reasonable period of inactivity. [e.g. 24 months — review]
• Coaching client records:for the duration of your program and a reasonable period after, to support you and handle any follow-up. [e.g. 3 years — review]
• Payment and tax records:for as long as Indian tax and accounting law requires me to keep them. [confirm statutory period — review]

When I no longer need your data, I delete or anonymise it.

8. Your rights under the DPDP Act

As a Data Principal, you have the right to:

• Access— ask what personal data of yours I hold and how it's used.
• Correction and erasure— ask me to correct wrong data or delete data I no longer need.
• Withdraw consent— at any time, as easily as you gave it.
• Grievance redressal— raise a complaint and get a response (see below).
• Nominate— nominate another person to exercise your rights if you are unable to.

To exercise any of these, email me at adityau78@gmail.comor contact the Grievance Officer below. I'll respond within a reasonable time. If you're not satisfied, you may escalate to the Data Protection Board of India.

9. How I protect your data

I take reasonable technical and organisational steps to keep your data safe and to prevent loss or misuse. No system is ever 100% secure, but I limit who can access your data and use reputable providers who do the same.

10. Children's data

This coaching is for adults. I do not knowingly collect data from anyone under 18. If you are under 18, please don't submit your details without a parent or guardian's consent. If I learn I've collected a child's data without proper consent, I'll delete it.

11. A note on health information

Your intake answers may describe your lifestyle, habits and goals. I am a lifestyle coach, not a doctor or registered dietitian. I treat what you share as confidential and use it only to coach you. Nothing here is medical advice — always consult a qualified physician before making health, diet or exercise changes.

12. Changes to this policy

If I change how I handle data, I'll update this page and the "Last updated" date above. Significant changes will be communicated where appropriate.

13. Grievance Officer & contact

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